Bowen for Her

Bowen's first line made exclusively for women, from a brand that until then had only dressed men. I named the drop and built its world from scratch: the idea, the manifesto, the location, the photographer, the light, the styling. Then I stepped in front of the camera.

Creative Direction

Naming, concept, campaign manifesto

Production

Location scouting, photographer selection, lighting, styling

Launch

Rollout strategy, Instagram, launch event concept

Also

Model, edits

Doll House

An abandoned house and a doll left behind, playing as if the rooms were still hers. Shot on Polaroid and film, the space is as much a subject as the body: empty rooms, half-light, the feeling that something happened here. A self-initiated editorial, made just for the joy of making it.

Creative Direction

Gloria Llerena & Agustina Koch

Styling

Agustina Koch

Model

Gloria Llerena

Format

Polaroid & 35mm film

Self-Directed

Mostly mood, rarely explained. Shot and edited by me.

Instagram

@gloriiallerena

TikTok

@glollerena

In Front of the Camera

Modeling since I was fifteen. Based in Buenos Aires, represented in Milan, New York, Brazil and Barcelona. Years of watching photographers, stylists and directors build an image, and learning how it's done.

Mother agency

Look1 Model Management, Buenos Aires

Also represented by

The Lab Models, Milan
One Management, New York
Bossa, Brazil
Two Management, Barcelona